How to Conduct a Comprehensive Audit Before Hiring an SEO Expert

Ranking on the first page is directly influenced by your Search Engine Optimization (SEO) efforts. This technique not only distributes 95% of the online traffic but converts them into lifelong customers.

However, driving such results is possible with SEO expertise and experience. In this article, we’ll share with you the 9 reasons why hiring an SEO expert is crucial and how you can conduct a comprehensive SEO audit. So you can understand its full potential and hire an expert to help expand your footprint online.

So, let’s get started.

9 Potential Reasons Why You Should Hire an SEO Expert

9 Potential Reasons Why You Should Hire an SEO Expert
The online presence of your business significantly impacts its success. Search Engine Optimization (SEO) ensures that your website ranks well on search engines like Google. While some may consider handling SEO in-house, there are several compelling reasons why hiring an SEO expert or agency is a strategic move for your business:

Expertise and Experience

SEO experts and agencies are masters in the world of SEO. Their experience equips them with a deep understanding of search engine algorithms, trends, and strategies, allowing them to navigate the complexities of SEO more effectively.

Time and Resource Efficiency

SEO is a time-consuming task that requires ongoing attention. By outsourcing this responsibility to experts, you free up your team’s valuable time and resources to focus on core business activities, ensuring efficiency and productivity.

Comprehensive Strategy

SEO experts create a holistic SEO strategy tailored to your business goals. They apply on-page optimization, off-page strategies, technical SEO, and content creation, ensuring a well-rounded approach.

Data-Driven Decisions

Relying on data analytics, SEO experts and agencies make informed decisions. They track your website performance, measure the effectiveness of various strategies, and make adjustments accordingly, helping your business stay competitive.

Staying Current with Trends

SEO professionals stay up-to-date with the latest trends and best practices. They ensure your website is always optimized for current search engine standards.

Competitive Advantage

Hiring an SEO expert gives your business a competitive edge. They help your website outrank competitors, attract more organic traffic, and ultimately, win a larger share of your market.

Keyword Research and Targeting

SEO experts conduct in-depth keyword research to identify the most relevant and valuable keywords for your business. Using it, they create content that resonates with your target audience.

Measurable Results

SEO professionals provide regular reports and analytics that showcase the impact of their strategies. This transparency allows you to track the return on investment (ROI) of your SEO efforts.

Risk Mitigation

SEO agencies are well-versed in the best practices of ethical SEO. By avoiding black-hat techniques, they ensure your website doesn’t risk penalties from search engines, safeguarding your online reputation.

What to Look for When Hiring an SEO Expert

What to Look for When Hiring an SEO Expert
When searching for an SEO expert to help improve your website’s search engine rankings and online visibility, it’s crucial to know what to look for. Here are key qualifications and characteristics to consider when hiring an SEO expert:

Proven Track Record

Look for an SEO expert or agency with a track record of successfully improving the SEO performance of websites. Ask for case studies, client references, or examples of past projects to assess their results.

Up-to-Date Knowledge

Ensure that the expert stays current with the latest SEO trends, algorithm updates, and best practices. Inquire about their sources of industry news and how they adapt to changes.

Technical SEO Skills

A technical SEO freelancer should be well-versed in technical stuff, including website structure, page speed optimization, mobile-friendliness, and schema markup. They should identify and address technical issues that can affect search rankings.

Keyword Research Proficiency

Effective keyword research is the foundation of SEO. The SEO expert you hire should identify and target the right keywords that align with your business goals and audience.

Content Strategy

SEO and content are closely intertwined. Look for someone who can develop a content strategy that includes high-quality, relevant, and engaging content that appeals to both users and search engines.

Link Building Expertise

Hire an SEO expert who has a strategy for acquiring high-quality backlinks from reputable websites, helping to boost your site’s authority.

Analytics and Data Proficiency

SEO professionals should be proficient in using analytics tools like Google Analytics and Search Console to track website performance, measure the effectiveness of strategies, and make data-driven decisions.

Communication Skills

Effective communication is vital. The SEO expert should be able to explain their strategies and progress in a way that’s understandable, transparent, and aligns with your business objectives.

Content Management System (CMS) Familiarity

Consider an SEO expert who’s comfortable working with the CMS of your websites, like WordPress, Shopify, or Magento, to implement on-page SEO improvements.

Transparent Reporting

Find an SEO expert who provides regular reports and updates on the progress of your SEO campaigns, demonstrating the impact of their efforts and offering insights for future improvements.

Client Reviews and Testimonials

Check for online reviews and testimonials from previous clients to gauge your SEO expert’s reputation and client satisfaction.

Budget Alignment

Ensure that the SEO expert’s pricing aligns with your budget and provides a clear breakdown of costs, services, and expected outcomes.

Conducting a Comprehensive Audit for Hiring an SEO Company or Expert

Conducting a Comprehensive Audit for Hiring an SEO Company or Expert
Conducting a comprehensive audit helps you understand the current state of your website’s SEO and digital presence. Here’s a step-by-step details on how to conduct a comprehensive SEO audit:

Define Your Goals and Objectives

Set clear goals for your SEO audit. What do you want to achieve with your website’s SEO? Is it to increase organic traffic, improve rankings, or enhance user experience?

Gather Data and Tools

Collect the necessary data and tools for your audit. You’ll need tools like Google Analytics, Google Search Console, SEO auditing software, and a web crawler (e.g., Screaming Frog).

Analyze On-Page SEO

Examine on-page elements like title tags, meta descriptions, header tags, and keyword usage. Ensure that they are optimized for relevant keywords, are unique, and provide a clear description of your content.

Review Content Quality

Assess the quality, relevance, and uniqueness of your content. Look for duplicate content issues, thin content, or outdated information that needs improvement.

Technical SEO Evaluation

Audit technical aspects of your website, including site speed, mobile-friendliness, crawlability, and URL structure. Identify and resolve issues like broken links, 404 errors, and redirects.

Evaluate User Experience (UX)

Analyze your site’s UX, including page load times, mobile responsiveness, navigation, and overall design. Ensure that your website provides a user-friendly experience.

Keyword Research and Analysis

Review your keyword strategy to ensure that you are targeting the most relevant and valuable keywords for your business. Assess keyword rankings and identify opportunities for improvement.

Competitor Analysis

Study your competitors’ websites to understand their SEO strategies. Identify areas where your SEO experts can outperform them and gain a competitive advantage.

Backlink Profile Examination

Review your backlink profile to assess the quality and authority of the websites linking to your site. Identify toxic or low-quality links that may harm your SEO efforts.

Social Media and Content Promotion

Review your social media presence and content promotion strategies to ensure you are effectively engaging with your target audience.

Accessibility and Security

Check for website accessibility and security issues. Ensure that your website is ADA-compliant and uses HTTPS to protect user data.

SEO Audit Software

Utilize SEO auditing tools to automate data collection and analysis. Tools like Screaming Frog, SEMrush, Ahrefs, and Moz can provide detailed insights and reports.

Create an Audit Report

Compile your findings into a comprehensive audit report. Include actionable recommendations for improving SEO, such as on-page optimization, technical fixes, and content enhancements.

Prioritize and Implement Changes

Prioritize the identified issues and implement the necessary changes. Work with your web development and content teams to address technical and content-related concerns.

Regular Monitoring and Reporting

Continuously monitor your website’s performance using tools like Google Analytics and Search Console. Provide regular reports to track the impact of your SEO efforts and make necessary adjustments.

Dominate Search Results with the Help of SEO Experts

Understood the process but running short on expertise and time to optimize the website yourself? Let us help you.

VinnCorp is a remote talent company that provides the best SEO experts to bridge you to your goals. Not only do our SEO experts stay updated with the latest trends and updates, but they also have a potential track record of bringing effective results for our clients.

Get in touch with us today to book SEO experts for your project.

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